ABOUT

Yo El Rey translates to “I, the King”—a defiant phrase once scrawled by a young Pablo Picasso on a self-portrait. It’s more than just a name; it's become a guiding mantra behind the project, and an inspiration to chase wild ideas and always back oneself, no matter how impossible it seems.

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The spark for Yo El Rey lit in California back in 2016, during a harvest in Sonoma with Pax Mahle, Scott Schultz, and Jaimee Motley. Two years later, the first release dropped: just 1,700 bottles of a Syrah and Grenache Noir blend. Fast forward, and production has grown to around 7,000 bottles across a handful of cuvées, each made from organically farmed fruit sourced across the Cape.

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Yo El Rey backs small growers, champions organic vineyards, and keeps intervention in the cellar to a bare minimum. These are wines with raw energy, brightness, and character—bottles that feel alive, built for people who want to drink differently.