As many of you know, the name Yo El Rey was inspired by Pablo Picasso. Beyond his immense influence and legacy he left on the world of art, his style was one that became synonymous with his own brand and culture. Think long, lazy summer days in the south of France, smoking cigarettes on the beach and constantly creating. It was a very vagabond-esque lifestyle he lived, but one that was evident in the casually cool approach to how he presented himself.
A great article unpacking Picasso's summer wear HERE at GQ online.
